Monday, July 16, 2018

OPTIN - Creating Ecosystems Used By Many Leading Companies In The World

Foto EarnHoney.com.

Hello everyone, If you're interested in joining Optin projects, it's a good idea to read reviews that can help you get information that might help you in viewing their mission vision:

About OPTIN

The OPTIN network works to create solutions for the advertising world. In fact, it creates an ecosystem used by many of the world's leading companies. The sole purpose of the platform - blockchin technology creates to create a transparent and effective advertising network. They believe that results come up when the right ads match the right people. Provide advertisers with limited options and effective tools to choose the right audience at the right time, creating the right voice for the company.


This network is made up of advertisers, users and publishers looking for new advertising methods. Brands can manage their advertising costs using key metrics provided by the platform, such as scrolling, mouse gestures, and maps. The right indicators are the best for brands and publishers. On the other hand, users have full control over their data and can decide whether they want to share it or not. They can enjoy a free ride on the platform.
General information

430 million optical tokens were created for the project, in which 230 million tokens were reserved for sale. Pre-sale will start marker August 15, 2018 and will continue until August 30, 2018. The main selling token will begin September 1, 2018 and will continue until September 30, 2018. The fund will be used for development and marketing Platform Team working on the platform, having experience in advertising and blockcheyn technology.

HOW THE CURRENT NETWORK WORKS


User abuse: Unregulated and opaque middlemen openly gather information about all users. They then sell this data for a profit without the user’s permission. Users are bombarded with unwanted ads that target them based on some unknown metric.

Inefficiency: Internet advertising is inefficient because users hate sharing personal information with advertisers. Too many middlemen, charging too much. (get data on low click-through rate), (get data on McCann-US army advertising lack of ROI).

Lack of data integrity/availability: Data sets that advertisers need, do not talk to each other. Instead of looking at ROI or preferred actions/$, most advertising metrics is focused on inferior proxies such as viewability, IVT %, or clicks.

Lack of security: Equifax data hack exposed personal data of 145M users. June 2017, 200M voter records were exposed after US political data firm misconfigured a security setting in their cloud storage service.

Discrete data and analysis: Current market research is based on ad campaigns. There is no way to tie individual data points across campaigns, across time, across markets, across devices. Our million+ panel is the key to unlocking these insights.

HOW THE OPTIN NETWORK WILL WORK


Benefits of the Optin Network
  • Create a system where advertisers get access to quality data before spending a single dollar.
  • Data is guaranteed to be anonymous and only collected on users who have consented or opted-in.
  • Create a decentralized system where user authority and pay for work is separate from the other stakeholders.

Large established user base: Through subsidiary EarnHoney.com, DGM has nearly 500,000 users collecting OPT, providing insights, and opted-in data. These users have already converted to Optin Coins in March 2018. DGM has 20+ partner websites and we are in the process of converting payments to the Optin coin. Network usage is currently 30 MILLION OPT ($3MM) and growing 50% annually.

Global Site Quality metrics: Private blockchain system provides free and accurate quality scores on millions of sites through anonymized DAPP data. By being the first company to offer engagement, conversion, and attention data, new sites with high quality readers will be able to get ad deals previously reserved for the largest publishers. MOAT, acquired by Oracle for $850M, was built on this kind of proprietary data.

Direct Links to Entire Ad Ecosystem: Advertiser to Publisher direct connect is not sufficient. Large advertisers need data such as frequency, demographics, sales history, brand preference, and a lot of others before buying. With open API integration, we intend to create a vibrant marketplace starting with our own media planning and media buying tools, all based on blockchain technology. Ad spend on DGM and partners can reach $10M in 2018, growing to $150M by 2020, which is still tiny compared to $XXB ad industry.

User-Preferred Data Sharing and Ad Viewing: DAPP on user computers protect users from unwanted ads using user.txt, and users can share or not share data on a granular level.

Improved Payment Terms: Ads are bought through Optin tokens and directly shared 95% to the publisher within a few hours of final campaign delivery, limited only by ETH network latency.

Cost Savings: By removing the costs of the DSP and SSP, advertisers are estimate to save around 50%, which translates into $11.4B in savings.


Improved Data Security: There is no collection of PII and even anonymous data is only collected from opted-in users, thus removing 90% of the needs of data security. Additionally, the read/write access of the datacubeLite is controlled by smart contract technology.

To find out more. You can connect more with Optin on the link below


BitCointalk username: Aray80

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