Saturday, June 9, 2018

NAUS - Providing Solutions Of Social Contact Nature

Foto NAUS.

Hello everyone, in this new post I would like to introduce about Naus project, and for more details let's just go to the following discussion:

What is NAUS?

NAUS aims to provide solutions from the nature of social contact, and uses blockchain to establish a self-evolving social network featuring individualization, low involvement cost, measurable benefit, efficient match and supply-demand balance.

NAUS’s first practical application using Blockchain - Tippin Live 


As NAUS's chief strategic partner, Tipplin Live is a global real-time interactive social product, with nearly 35 million users throughout the world, who mainly come from the United States, Southeast Asia, India, and the Middle East. NAUS is expected to take the lead in implementation that is what makes NAUS different from other existing blockchain projects. Tipplin Live will gradually integrate various existing social interaction systems including IM (Instant Messaging) system, multiplayer voice, photo or video feed, social games and live video, with the underlying blockchain. In addition, feature consensus, match token, and incentive assets will be introduced into NAUS.

Feature consensus: smart contract-driven consensus serves as an important measurement dimension for extracting accurate, reliable features of users and content.

Match token: Token economy serves as a hub for each element involved in the social network to adjust spontaneously the different dimensions of match scenes among the people and between people and content.

Incentive assets: The selection of quality content, the match between quality content and users, and the encouragement for providers of quality content will be fully motivated in the form of valuable digital assets.

What is social network?

The social network, NAUS believes, is all about matching, including matching among users, matching between users and content, and matching based on specific needs or scenarios. To be specific, the existing social network products are all centralized which means that a centralized server is required in aspects like user information, decision-making, match mechanisms, content transmission and incentives. The social network suffers from the inherent weaknesses of the centralized model, such as , inaccuracy in feature extraction, difficulty in relation match, lack of Effective communication and a Large amount of useless information. While, those issues can be perfectly solved by the blockchain concepts like token, consensus, and smart contract, so as to achieve effective matching at the lowest cost. This seems a bit abstract, let me make this clear with an example of Tippin Live. 

The significance of NAUS self-evolving social network

To be specific, NAUS has the following unique design concepts compared to the current centralized social network:

Cost Constraints: tokens will be consumed during the processes of labeling tags and connection among users, thus avoid waste in tags and connection match from the point of cost.

Cognitive realization: Each personalized tag, concealing user’s unique cognitive value to others, is up to others’ decisions whether to pay for it at what cost or not. Valuable cognition and relation in the social network can be measured and realized in tokens.

Credit guarantee: If a user is willing to spend tokens to tag others based on his or her identification or interests because the tag is visible to all users in the entire network, it can serve as credit guarantee objectively.

Relationship identification: The behavior, that users are willing to pay for others’ perceptions of themselves, embodies a depth identification, also conducive to shift users’ attention from external social identities and real relationship to mutual interests and cognition.

Ecosystem maintenance: Personalized tags contribute to continuous interaction among users and reduce the social cost of entire network including match cost, selection cost, cognitive cost and, maintenance cost.

Market regulation: Pricing on match contract and gift contract are under market regulation. Users will choose users or content they are interested in, solving the problem of bad and good money under chaotic social network by economic means.

The programmable and tradable smart contract to realize feature consensus, match token and incentive assets

In the NAUS, the foundation will design a series of pre-development smart templates on the basis of three basic requirements, namely feature consensus, match token, and incentive assets, to help users quickly create application and deploy on various types of DApp so as to promote operation of social ecosystem in an orderly and healthy manner. NAUS is expected to launch six basic smart contracts under three major categories (such smart contracts can only be traded in NABs):

Consensus tag - user contract

This contract is designed to help users to get accurate features in the blockchain social system. The user is supposed to set a contract with the default template and get ready to send tokens before he or she wants to tag a friend (user B). Only if the tag is accepted, user A will get a reward of X times of tokens minimum, which number X is set in the contract by user A. If the tag is not currently accepted, the relevant behavior will be recorded in the user’s hidden tag history. Once user B has more than ten similar tags, that tag will be forced to display in his or her tag history.


Consensus tag - content contract

This contract is designed to help content to get accurate features in the blockchain social system. The user is supposed to set a contract with a simple and default template and send tokens before he or she wants to tag certain content. If the tag is accepted, user A will get rewards of X times of tokens minimum which number X is set in the contract by user A. If the tag is not currently accepted, the relevant behavior will be recorded in the content’s hidden tag history. Once the content has more than ten similar tags, that tag will be forced to display in content’s tag history.


Token match - get-paid contract

The contracts used for match token are divided into two categories: get-paid contract and paid contract, which are designed to solve the issues like, how to initiate, how to establish, and what it costs among the users involved in social interaction. The get-paid contract is initiated by the initiator, and the user who wants to access the DApp application scenario together with the initiator is supposed to both pay a certain amount of tokens and match the feature by initiator’s contract. The users have access to a certain DApp scenario (chat, group chat, voice, live video, multiparty video etc.) where the initiator is in, only if the user meets the requirement of tag and is willing to pay for the price.


Token match - paid contract

As mentioned before, the paid contract is initiated by the initiator, who make invitations to one or more users to join certain DApp scenario together and ask for a certain amount of money. Invited users with the specific tag are supposed to get the tokens and will join a certain DApp scenario (chat, group chat, voice, live video, multiparty video, etc.) if he or she accepts this contract.


Incentive assets---gift contract

In the social network, the selection of quality content, the match between quality content and users, and the encouragement for providers of quality content will be motivated in the form of token economy, so as to adjust overall content environment in NAUS through marketization behaviors of users serving as an invisible hand. The only token incentive is far from enough, so gift contract was designed, where users can set the name, quantity, appearance, level, initial price (or auction price), distribution ratio, distribution object and other properties of virtual gift through filling in parameters. The virtual gift user purchased can be stored in the NAUS wallet, which can be used to tip user or content he or she likes under the scenarios of DApp social platform, and also hold for sale in the smart contract trading platform.


To find more relevant details of the Naus project, please follow some sources for the following references:


BitCointalk username: Aray80
ETH Address :

0x61379f78587FaF5cd5e8006007Dd97AF8b6b966F

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