Greetings Community, In this new post I will introduce about the project Liberdy, and for more details let's just go to the following discussion:
DISBURSING DIGITAL ADVERTISING INDUSTRY
Liberdy leverages the benefits of blockchain technology and GDPR regulation to empower users to manage their data rights. By retrieving their data, users become equal partners in the online advertising ecosystem for the first time.
Disrupt the online advertising industry by making user data available to all advertisers
Provide first-hand, accurate, verified and updated data for online advertisers
Reward users for using advertisers to create data they've shared with Google and Facebook.
GDPR, the new EU bill, states that the user is the owner of his personal information and any company that collects user data should make portable copies accessible, free of charge. This is a dramatic change to data transparency and empowerment of data subjects, which apply to all data collected by online companies.
The European Union (EU), in an effort to limit the monopoly power of data, has imposed a new privacy bill.
starting from May 2018, the company must provide a copy of the data, free of charge, in electronic format.
This change is a dramatic change in data transparency and empowerment of data subjects, which apply to all data collected by online companies.
Liberdy is the perfect solution for GDPR compliance
because our new economy allows us to easily obtain user consent to share their information with potential advertisers. Our goal is to be central to all GDPR data exported to users.
TREATED WITH FREE
Purchases and data exchanges happen in the background every time we go online.
Users who drive data get very little in return and this is where Liberdy comes.
Liberdy has developed a decentralized Ad Data Management (DMP) platform supported by blockchain technology that rewards users for using data from advertisers. Data extracted to DMP is information that users have shared with companies like Google, Facebook and Amazon. By using AI and advanced analytical processes, data is collected and segmented before being offered to advertisers.
Supported by Blockchain, we ensure user data is of the highest quality, accurate, verified and timely. Advertiser Transactions, recorded on blockchain, transparent to all users.
DIGITAL ADVERTISING MARKET
3.39 BN: Users
$209 BN: Yearly spending
4.3%: Annual growth rate
A Growing Market Opportunity
The last 2 years have seen an incredible boom in data generation, with the creation of 90% of all available data, and this market is expected to grow 27% per year. Detailed and accurate data is the key to any successful online marketing effort.
Our consent-based DMP gives advertisers access to unique and reliable data, which up to now could not be obtained outside the walled gardens of Facebook and Google.
Our solution seamlessly fits into the existing digital advertising ecosystem, addressing its needs for reliable data by ensuring transparency and accuracy.
THE LIBERDY ECONOMY
LIB is a utility token, which advertisers use in order to buy audiences and user profiles. It is also used by data profilers who offer their services to advertisers. Last but not least, Users earn money for sharing their data and invest money and resources in verifying data and improving the ecosystem.
HOW IT WORKS
LIB is a utility token, which advertisers use in order to buy audiences and user profiles. It is also used by data profilers who offer their services to advertisers. Last but not least, users earn money for sharing their data and can invest money and resources in verifying data and improving the ecosystem.
• TGE soft cap - $5,000,000
• TGE hard cap - $30,000,000