Tuesday, April 17, 2018

CRYPTOADS - Decentralized Marketing and Advertising Platform Built In Ethereum Blockchain



Hello everyone in this article I will present an interesting ICO analysis, called CryptoAds, based on some of the following criteria:

WHAT IS CRYPTOADS MARKETPLACE

CryptoAds Marketplace is a powerful decentralized marketing and advertising platform built on Ethereum Blockchain. CFC Company developed a cloud based software system for internal use and B2C sector; and now it’s time for expanding into the growing B2B marketplace. The platform is completely transparent and provides secure solutions for brands, digital advertisers, marketers, content publishers and everyday Internet users, who receive the opportunity to trade directly without the need for centralized ad exchanges. CryptoAds Marketplace will give to advertisers an opportunity to place a variety of ad units (native video, live-casting ads, 360 ads, “in the round”, vertical video, in-app, and walls) at an unlimited number of traffic sources with AI and Blockchain technologies and without having to worry about proper execution.

CryptoAds model is already implemented inside CFC.io project (launched in 2005) with 7M registered users and profit-generating returns. This project will be base to growing platform worldwide.

MARKET AND INDUSTRY

Global digital advertisement spending will take 44 percent, or $269.85 billion, of all ad money spent globally in 2018, with that figure reaching 50 percent, or $335.48 billion, by 2020.

HOW CRYPTOADS MARKETPLACE WORKS

Participation and interaction with other users in our platform will require usage of our Ethereum-based ERC20 token CryptoAds.

Advertisers create ad content and media resources to be offered to their target audiences. In exchange for ad space, the Advertisers offer payment in the form of tokens to Publishers. The Advertisers can specify where and how their ads should be delivered, and how much they are willing to pay.

Publishers agree to display the content produced by the Advertisers on their websites in exchange for token payments. The Publishers can specify criteria for advertisements that they are willing to display, including rates per click and per impression, ad type and genre, price range, duration of display time, etc.

BUSINESS MODEL

The platform provides bandwidth and compute capacity to verify the legitimacy of clicks and impressions in exchange for a percentage of the token payments. Collectively, the Platform serves as a decentralized referee of the transactions between Advertisers and Publishers.

BENEFITS FOR THE PARTIES

Consumers get digital content and rewards from Publishers.
Advertisers get direct attention and engagement from Consumers, experience lower advertising costs and have greater control over their content.  Publishers get higher transactional revenue from Advertisers omitting intermediaries with their high margins and non-transparent pricing.

TARGET MARKET SEGMENT AND MARKET AMBITIONS

CryptoAds Marketplace taps on the B2B market sectors of Native Online Advertisement (estimated at $36Bn by 2021), Online Research (~$40Bn market size), and Big Data analytics ($232Bn market size) with imminent blockchain-driven disruption. With modest 1% fee, CryptoAds Marketplace will collect over 220 million dollars in fees per year, if we can capture only 10% of global digital advertisement spending.

Video is the number one fastest growing ad format in the world and has been doubling YoY. Three quarters of all mobile traffic will be used for video in 2023, according to a new report by telecommunications equipment company Ericsson.

Overall, worldwide mobile data traffic will increase to 110 exabytes per month in 2023, according to Ericsson, or the equivalent of 5.5 million years of streaming HD video. It’s eight times the 14 exabytes per month we used in 2017.

Key findings:

Data traffic grew 65% between Q3 2016 and Q3 2017
LTE becomes the dominant mobile access technology in 2017 In 2023, there will be 9.1 billion mobile subscriptions, 8.5 billion mobile broadband subscriptions and 6.2 billion unique mobile subscribers 1 billion 5G subscriptions for enhanced mobile broadband are expected in 2023 14 Gigabit LTE networks have been commercially launched 5G will be highly beneficial for augmented reality (AR)-based industrial applications.


THE CHALLENGES

Digital advertising is overrun by middlemen, trackers and fraud

HIGH FEES FOR ADVERTISERS

High fees for Advertisers are caused by long value chain involving a variety of intermediaries with a relatively high share in the markup.

Media buyers can get kickbacks from ad platforms with their client’s money and pocket the difference without anyone ever knowing. These ad rebates hurt advertisers while the middleman profits… billions of dollars a year.

PUBLISHERS ARE POWERLESS

At least 50% of all digital ad revenue is lost in the ad buying ecosystem before it reaches the publishers. Even though they control the audience everyone wants access to, the publishers’ hands are tied.

AD NETWORKS FRAUD

The global cost of ad fraud will reach 50 billion in the next 10 years. Deceptive tactics such as click farms and ad stacking are burning billions in advertisers’ budgets. The middlemen who control the ad buying process are the only ones with the data to audit it. The amount of global advertising revenue wasted on fraudulent traffic, or clicks automatically generated by bots, reached $16.4 billion in 2017, according to a new study commissioned by WPP and cited by Business Insider.

LOW REV-SHARE

Current ad-buying ecosystems take at least 30-60% of revenue generated and some platforms don’t even disclose how much they share with publishers.

THE SOLUTION

A powerful advertising platform CryptoAds Marketplace built on Ethereum.

BLOCKCHAIN TECHNOLOGY

The blockchain allows us to create a more secure ad platform that’s better for both advertisers and publishers.

ANTI-FRAUD

In-house developed multi-level fraud prevention system protects against bot traffic and fraud. In the today’s ad market, even large corporations sometimes can’t prevent fraud, because they can’t guarantee users a public loyalty confirmation. They use cookies, or SDK, but can’t guarantee that this user will stay out of fraud.

ROADMAP

2011 Dec 01
CFC WAS STARTED
backend and web client was developed and launched

2013 Feb 13
R&D OF APPS
iOS, Android and OS X

Jun 10
CLOUD PLATFORM LAUNCH
More users – more servers

2018 May 15
ICO PHASE #1 (PRE-SALE)
Early-stage crowdsale

Jun 15
ICO PHASE #2 (SALE)
Main milestone of crowdsale

Jul 16
LAUNCH TOKEN ON ETHERIUM
Tokens will be issued after the end of crowdsale

Jul 25
EXCHANGE LISTING
Listing on top cryptocurrency stock exchanges

Aug 10
PLATFORM DEVELOPMENT

2019 Jan 15
PLATFORM LAUNCH
Apr 07
ACQUIRE AND CONVERT EXISTING AD NETWORKS 
Geographical expansion and growing the ecosystem

Don’t just read it, save the preferred launch date and act on it right now.
For More Information:


The bitcointalk name :Aray80

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