First International Communication Application with Built-in Digital Marketplace and Cryptocurrency Wallet.
NYNJA Group created the first international mobile communications application with the on-demand market and its own cryptocurrency ecosystem. The NYNJA app combines sound, text and visual messages with powerful business management and e-commerce features, all powered by its own cryptocurrency, NYNJACoin. With NYNJACoin, users can exchange freelance and virtual goods services, access exclusive content and get tokens to share and participate in the community.
GO-TO MARKET – USER GROWTH STRATEGY
We believe the NYNJA marketing strategy will be original and effective. It will combine the more traditional, proven methods of promoting apps with new innovative approaches that consider the growth in choice and sophistication of users.
The NYNJA App is scheduled to be deployed in phases. It will start with NYNJA App Free and NYNJA App Pro – which are personal mobile communicators designed for the individual to fulfill his/her communication and personal organization needs in a much more efficient, effective, and enjoyable way.
Once launched, the strategy will be divided into two main phases:
1. The creation of a substantial user base
2. The conversion of that user base into a critical mass through a viral effect
CREATING A SUBSTANTIAL USER BASE
To create a substantial user base from which to launch the NYNJA App into viral territory, we will use a combination of proven methods:
The use of Facebook will be two-fold:
1. Two months before launch, there will be Facebook ads with links to YouTube with short (1- to 2-minute) episodes in animated format that tell the story of an upcoming revolutionary new app. This will use the NYNJA App theme as the background but will only slowly reveal within the story the overall use of the NYNJA App. An episode will come out every 15 days until launch, with the goal of creating a sense of expectation, mystery, and something new.
2. One month before launch, NYNJA will start posting short ads that hint of a revolutionary new app coming out soon, and include some of its features without revealing too much information other than the problem(s) they solve. These ads will appear in the normal stream of users as they go through their boards, making the visuals key.
In addition to using YouTube for story-telling as outlined above, we will select a handful of influential and carefully selected bloggers and influencers within each target demographic to promote NYNJA with a professionally made video that highlights why a particular feature is beneficial for that individual.
Snapchat has several featured content providers, such as Mashable and Cosmopolitan, that appear in all users’ home screens. We will select different messages and features for several of the main content providers for each target demographic and tailor the messaging accordingly.
Tumblr and Pinterest
Both Tumblr and Pinterest are successful amalgamations of content designed and selected by the user that also “learn” the user’s tastes as more information is accumulated. We will create our own “story”, across different categories, backed by powerful images also used in Facebook and YouTube.
Other Social Media
Twitter and other social media will also be used in coordination with the different PR firms that we will hire for our campaigns. Since our launches will be multicultural and multilingual, we will use the leading channels and platforms in different geographies, such as VK (Russian Facebook).
Android / iPhone
Android / iPhone / Web
Android / iPhone / Web / Alexa
Mac / Windows / Linux
TOKEN NAME: NYNJACoin
TOKEN TICKER: NYN
TECHNOLOGY: ERC20 Ethereum Smart Contract
TOKEN FEATURES: The token utility turns on e-commerce, freelance and virtual markets on NYNJA Apps
EXPECTED TOTAL SUPPLY: 5,000,000,000 NYNJACoin
TOTAL TOKEN THAT IS ALLOCATED FOR SALE IN TOKEN: 2.250.000.000 NYNJACoin
TOKEN PRICE: 1 NYNJACoin = USD 0.05
EXPECTED ALLOCATION OF TOKENS
To develop the NYNJA roadmap, we will carry out the Token Sale offering to sell 2.25 billion NYNJACoins. The details of the expected token allocation are reflected in the chart below. Tokens for advisors, community development, founders, and shareholders will have a lock-up period.
EXPECTED CONTRIBUTION ALLOCATION
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